In the retail consumer market, on the one hand lines operating under clothing overstock, fertilizers, pesticides and food additives under the people insipid. The other hand, to be known as handmade clothing and the original ecological food are being high-end consumers, to sell out of stock, this may be Fordism and post-Fordism classic rendering.

Social development is to meet the diverse forms of the diverse needs of the times. In 2000, two young men dropped out of Chicago, the creation of a website, on a website, artists and designers to upload their own designed T-shirt, and then by the netizens to vote, the highest number of votes will be printed in the works clothes,How I Met Your Mother Seasons 1-8 DVD each priced from 18 to 24 dollars, the winning artists will get paid, this Web site called Threadless, 2006 year a book called "crowdsourcing" (Crowdsourcing) of books, will the Threadless practices summarized become a new business model - crowdsourcing model, then, crowdsourcing popular with the world. Diamond Candles uses crowdsourcing to collect product ideas; Coke fan base through the development of new flavors beverages; Kickstarter crowdsourcing model to use for creative solutions to raise funds; MADE.COM designers and artists to furniture design hanging in online voting; FlyingFlips referred friends to vote for the design and manufacture of slippers; One Jackson let consumers voted for by the children's wear designer showcase; also a site called sketchstreet.com for some hard-pressed to dream costume design for the production of fashion lovers , to provide them to upload their own designer clothes style figure, after the user's vote, reservation form more than 20 websites party winning entries will be put into production and be sold. These sites operate both good and bad, such as SketchStreet it suspended operations in February this year.